Building Cross-Media Conversations

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Latest news

Social Media
Twitter-exclusive sale bags clothing store 1200% ROI
Monday, December 12, 2011
An interesting case study has been posted by Twitter detailing how an online clothing retailer raked in 1200% ROI   read more ...

Data Security
Who's Been Trafficking in Your Data?
Tuesday, November 08, 2011
Consumers generally don't understand the risks of having their personal data floating around out there.   read more ...

Social Media
71% of brands are failing on Twitter
Tuesday, November 08, 2011
86% of Twitter users would like to hear back from companies that they communicate with. However, only 29% of companies responded to grievances that were aired publicly online.   read more ...

Online Marketing
Top 5 most annoying online habits and how to avoid them
Monday, November 07, 2011
As a marketer your aim is to engage, inform and entice customers to buy your product or service and become brand advocates. One thing you don’t want to do is to annoy them.   read more ...

Budgeting
10 tips for stretching the marketing budget
Monday, October 17, 2011
Marketers know all too well that uncertain economic times call for creative ways to stretch the marketing budget – but where to start?   read more ...

Workplace Relations
The Secret to dealing with difficult people
Wednesday, October 12, 2011
Do you have someone at work who consistently triggers you? Doesn't listen? Takes credit for work you've done? Wastes your time with trivial issues? Acts like a know-it-all? Can only talk about himself? Constantly criticizes?   read more ...

Generation Media Trends:
Gen X catches up with digital habits
Tuesday, October 11, 2011
Generation Y might be nicknamed ‘digital natives’ but according to the annual Sensis ‘e-Business Report’, it is members of Gen X who are embracing the convenience and ease of going online at the most rapid pace   read more ...
Talk to people, not at them

Consumers expect you to talk to them, not at them

Buyer behaviour is heavily influenced by print, radio, television and social media and for a business to achieve sustainable growth they need to understand how and when their customers want to be spoken to.

A greater acceptance of media channels and consumer expectation that a business will communicate with them on their terms, means the old days of blanket advertising need to be replaced by cross-media marketing.

At Post Haste we’ve invested in new technology, equipment and people to provide the business community with tools and applications to meet customers demand for conversations rather than advertising. To learn more click here.

Add value by optimising your database

A database, or hive as we like to call it, is at the very core of a successful relationship whether it’s with customers, suppliers or business partners.

A good datahive will help build rapport, focus sales activity and generate sustainable growth. At Post Haste our IT specialists can build, manage, enhance and integrate systems to help grow your business. To learn more click here.

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